Liverpool’s The Red Way Wins Sports Sustainability Award
Liverpool FC’s sustainability programme, The Red Way, has won the Sports Sustainability Award at this year’s International Sports Awards.
The Red Way has been praised for its unwavering commitment to sustainability through sport. By focusing on the three strategic pillars of people, planet and communities, Liverpool staff, fans and partners work together in a way to foster a meaningful and lasting impact.
The Red Way has made significant strides towards achieving 14 of the UN’s Sustainable Development goals since its introduction in 2021.
The strategy is intertwined into every layer of the club’s operations, demonstrated by key milestones including 94 per cent of the club’s operations now running on clean energy. In addition, LFC Foundation has made a substantial community impact by supporting 127,000 people throughout the 2023-24 season, with a commitment to support 500,000 people every season by 2030.
Driven by a significant increase in fan awareness and positive behaviour change, plastic-bottle recycling on matchdays has soared from 25% to more than 90%. Additionally, 90% of LFC Retail packaging and materials adhere to sustainability guidelines due to the support of suppliers aligned with the club’s sustainability objectives and carbon-reduction targets
Rishi Jain, Director of Impact at Liverpool, said: “It is an honour for The Red Way to be named Sports Sustainability winner by the International Sports Awards. This recognition reflects the collective efforts of the entire LFC community.
“Through this programme, we hold ourselves accountable to deliver on our commitments and challenge ourselves to continually push boundaries and strive for greater impact.”
The Sports Sustainability Award will officially be presented to the club at the International Sports Convention, taking place on March 19/20.