Major League Soccer Names Ticketmaster As Official Ticketing Partner
Major League Soccer (MLS) has entered into a new multi-year agreement that names Ticketmaster as the League’s Official Ticketing Partner.
In a move aimed at enhancing its significant growth and momentum, MLS conducted an extensive and comprehensive evaluation process and chose Ticketmaster as the official partner based on the company’s industry-leading technology, unmatched product and collaborative capabilities.
Together, MLS and Ticketmaster will engage soccer fans in more meaningful ways than ever before. Fans will benefit from a seamless process from purchase through matchday that allows them to use their mobile device to easily access and manage their verified tickets and lets them select the perfect seat through interactive 3D stadium views.
Ticketmaster will also work with MLS to develop tailored solutions designed to deepen fan connections through next-gen engagement tools and a customized branded experience.
“As we begin the 2023 season, we are pleased to announce our multi-year partnership with Ticketmaster,” said Gary Stevenson, MLS Deputy Commissioner, and President and Managing Director of MLS Business Ventures.
“Ticketmaster offers an unmatched set of technology, tools and expertise which will serve to accelerate the growth of our fanbase. The sport is on the rise like never before and we look forward to taking the sport to new heights with our partner Ticketmaster.”
“Ticketmaster is always looking ahead by investing time and resources in technologies that enable our partners to cultivate deeper relationships with their fans and offer one-of-a-kind experiences,” said Marla Ostroff, Ticketmaster North America Managing Director.
“We’re excited to share our expertise with MLS and bring their vision to life with our innovative solutions and forward-thinking approach.”
The announcement of the partnership between MLS and Ticketmaster arrives during a period of tremendous energy behind the sport of soccer in North America, as Major League Soccer enters its 28th season and the excitement continues to build on the path to the 2026 World Cup hosted by the U.S., Canada, and Mexico.
