Manchester City has become the first Premier League club to announce an Official Sleeve Partner.
Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the first brand to take advantage of the new asset, which begins at the start of the 2017/18 Premier League campaign.
The Nexen Tire logo will appear on the sleeve of the Manchester City playing shirt for all Premier League games.
The partnership has also been extended to include Women’s Super League and League Cup winners, Manchester City Women.
Nexen Tire has focused on establishing various marketing platforms in recent years as it expands its global presence. Through this partnership expansion, Nexen Tire will fully utilise all its upgraded partnership assets and rights to expand its global business and brand.
The partnership, celebrated at a signing ceremony at the City Football Academy in Manchester City was attended by Nexen and City executives, alongside the Club’s manager, Pep Guardiola with City stars Gabriel Jesus, İlkay Gündoğan and Jill Scott.
“As a Korean company, we consider it an honour to announce the first EPL Club sleeve branding partnership for one of the world’s greatest football clubs, Manchester City, introducing the Nexen Tire brand to football fans worldwide,” said Travis Kang, CEO of Nexen Tire.
“Utilising Manchester City and Nexen Tire’s partnership as a key strategic marketing platform, Nexen Tire expects to increase the value of its business as a global company.
“At Nexen Tire, our world-class products continue to make inroads with customers around the world.”
Ferran Soriano, Chief Executive of Manchester City, added, “We are delighted to continue our successful partnership with Nexen Tire.
“At Manchester City, we are always striving to take an original approach to our commercial partnerships, creating great relationships and great content for our fans.
“We are especially pleased to be the first Premier League club to secure an Official Sleeve Partner. Nexen is an exciting and growing brand and we are extremely happy both to have extended and grown our relationship.”