Manchester City Launch Roblox Experience

Manchester City has become the first Premier League team to open an official club experience on Roblox, launching ‘Blue Moon’ earlier today.

The announcement builds on the club’s existing activity in the newly emerging Metaverse space, as City strives to create engaging and enjoyable fan experiences in the digital and physical world.

The experience, created in collaboration with Karta, follows the club’s first item release on the Roblox marketplace in May. City launched a range of 2021/22 Champions Scarves, allowing fans to express their fandom through UGC items for the first time.

The Man City Blue Moon is the club’s official experience on Roblox. Following the story of the club’s characters, Moonchester and Moonbeam, the experience is centred around the moon concept with engaging visuals and interactive space-themed tasks.

Nuria Tarre, Chief Marketing and Fan Experience Officer at CFG said: “Manchester City continues to embrace the latest technologies to enhance experiences for our fans across the globe – both physically and in the digital world, exploring new and exciting ways to engage and entertain our fanbase.

“Another first for the club, this collaboration aims to inspire the next generation of fans and we look forward to delivering this innovative new experience on Roblox and bring the Premier League Trophy into the metaverse.”