Manchester City & Puma Extend Long-Term Global Partnership
Manchester City and PUMA have announced an extension to their long-term strategic partnership, which has run since the 2019/20 season.
The contract extension will allow Manchester City and PUMA to continue to innovate and create products that appeal to the club’s ever-growing global community of fans over the coming seasons.
Commercially, Manchester City and PUMA have set new club sales global records, in addition to co-creating iconic, best-selling kits such as the 2022/23 Colin Bell inspired home shirt worn during the treble-winning season.
PUMA’s subsidiary STICHD is the retail partner of Manchester City and helped expand the club’s retail footprint with the opening of City Stores in Manchester Arndale, within the ‘City Challenge’ in Yas Mall, Abu Dhabi and the four-month pop-up City Store at Rockefeller Centre, New York last summer.
Manchester City’s online store ManCity.com is also operated by STICHD. As part of this new long-term partnership there is a commitment to continue the global expansion of the City Store network including a new flagship store as part of the ongoing development of the Etihad Campus.
Ferran Soriano, Chief Executive Officer of City Football Group, said: “We joined forces with PUMA with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.
“PUMA have seamlessly integrated into our organisation, and we’ve enjoyed many historic moments together, engaging fans globally. Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.”
Arthur Hoeld, PUMA Chief Executive Officer, added: “PUMA’s partnership with Manchester City has been a great success both on and off the pitch.
“Trophies, a perfect stage for our performance products and commercial success were exceptional.”
PUMA are also partner of City Football Group clubs Melbourne City FC, Girona, Lommel, Mumbai City FC, Montevideo, Palermo, Bolivia and most recently Bahia and ESTAC.
Images: Manchester City FC/Puma
