Manchester City Football Club have signed a new partnership agreement with PAK Lighting, which sees the market leading supplier of high quality indoor and outdoor lighting products become the club’s first Official Lighting Partner in China.
To celebrate the new partnership, PAK Lighting hosted a special conference at in Guangzhou attended by Sun Jihai, former Manchester City FC player and current Club Ambassador to China, Yutao Zhang, President of PAK, and Songhui Chen, the Vice President of PAK.
As Manchester City’s Official Lighting Partner in the region, PAK will be a part of a range of upcoming in market fan activations beginning with the club’s pre-season visit to China. Moving forward, PAK and Manchester City FC will work together to enhance their partnership through a variety of in market initiatives, including promotional assets, access to exclusive behind the scenes footage, LED advertising and an online presence as the club’s official regional lighting partner.
Commenting on the new partnership, Mr Songhui Chen, Vice President of PAK Lighting, said: “As a globally recognised and widely respected football brand, Manchester City FC have a great presence not only in China, but across the entire world.
“Their large fan base in China is growing rapidly every day and interest in the Club is widespread across China. PAK’s global sports marketing strategy, which we want to expand, requires an influential and respected partner, and Manchester City are without a doubt the ideal football club for us to work with in order to achieve this goal.”
Damian Willoughby said, VP Director of Partnerships APAC for City Football Marketing, added: “We are delighted to be working with PAK Lighting, whose ambitious plans for further growth and development make them an exciting brand to partner with.
“They are committed to high quality activations, which will bring the partnership to life for our fans. PAK is a fantastic addition to our growing number of Chinese partners and we are looking forward to working together.”
In 2015, Sun Jihai, a former Manchester City and Chinese national team player, was announced as an ambassador of the club.
