Manchester United Announce Exclusive Partnership With Estée Lauder

Estée Lauder will team up with Manchester United to reach and engage their extensive fanbase in China and the Asia Pacific region, a first-of-its-kind partnership for the brand. 

Kicking off this summer, the partnership’s inaugural campaign will launch with players from Manchester United’s first team, including Marcus Rashford, Luke Shaw, Alejandro Garnacho and Raphaël Varane. 

Bringing together the worlds of beauty and sports, the campaign will engage fans across Manchester United’s social platforms – with a reach of more than 250 million in China alone – with dynamic social storytelling around the benefits of recharging the skin.

“We are excited to collaborate with the world’s most popular football team on this first-of-its-kind partnership, and to expand Estée Lauder’s reach to new audiences of male consumers in an unexpected and ground-breaking way,” said Justin Boxford, Global Brand President, Estée Lauder.

Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson, added: “Estée Lauder is a globally renowned and trusted brand, and we are excited to be partnering with them in China and Asia Pacific.”