Manchester United Launch On Snapchat

Manchester United has today launched its first official profile on Snapchat.

The profile @manutd is now live ahead of the men’s first team pre-season tour across Europe and the United States.

Powered by Snapchat’s Live Garment transfer tech, fans will also be able to use the app to virtually try on the official Manchester United team kit for the upcoming season and buy it directly from the club’s online store.

Fans can also play with new Lenses that help them experience the view from the best seats within Old Trafford.

Ian Nolan, Chief Content Officer at Manchester United, said: “Snapchat is a hugely popular global platform that will further add to the numerous ways the club engages on social media with our millions of fans around the world.”

“We are excited to launch today as the team prepares for our pre-season tour of the United States and look forward to sharing exclusive behind-the-scenes content with fans, as well as introducing them to the innovative features of the Snapchat platform.

“We want to reward our most loyal fans for their passionate support and through the Snapchat lenses feature we will be looking out for the most creative fan-generated content.”

Alejandro Arenas, International Sports Partnerships at Snap, added: “We are thrilled to welcome Manchester United, one of the world’s biggest football clubs to Snapchat as we continue to bring more incredible football and sports content to millions of Snapchatters around the globe.

“We look forward to bringing Snapchatters more ways for them to follow and engage with great football content as we countdown to the new season.”

Other content from all areas of Manchester United, will include video highlights with club legends and regular giveaways of signed and match-worn kit to reward our fans who demonstrate the most creativity.