Merger Sees Creation Of PTI Smarter Venues
PTI Consulting has rebranded to PTI Smarter Venues following the coming together with stadium digital, media and advertising specialist Smarter Venues Ltd, combining technology and commercial expertise across a portfolio of 70+ clubs and venues
Mike Bohndiek, Chief Executive Officer at PTI Smarter Venues, says: “We are excited at the opportunity to help clubs drive technological change and deliver immediate commercial return on their investments. smarterVENUES have made steady progress with their media offering in the last six months and now PTI are able to add data, insights and smarter delivery systems to the mix.”
“With our updated portfolio of Consulting, Media and Advertising and Managed Services propositions we can now work with a venue to deliver technological transformation, increase their revenues and manage their technology estate all under one PTI relationship.
“The convergence between sport, technology and media is ever increasing and now widely acknowledged; so being able to provide all three elements from a single source is a significant step forward.”
PTI Smarter Venues will comprise of three divisions, each providing expert solutions that are specifically focused on the sports and entertainment venues;
– PTI Consulting – Enabling business growth and operational efficiency through technology and people transformation, holistically covering the journey from your current position, through a future roadmap and strategic vision
– PTI Media and Advertising – Specialist in stadium and venue media and advertising management
– PTI Managed Services – The technology stack at a sport or entertainment venue is vastly different to a corporate environment; access control, ticketing, hospitality, IPTV, LED and Large Format Screens etc. Our Managed Services skills matrix can deliver on these for any club or venue
As part of the formation of PTI Smarter Venues, current smarterVENUES CEO, Richard Peters, will leave the business in the New Year.
He said: “Over the last few years a huge amount of foundation work has gone into the smarterVENUES business. Combining with PTI Consulting as PTI Smarter Venues is an exciting move, and now is the right time for me to step down as Mike and the team consolidate and develop the services on offer to rights holders, venues and brands. I wish the team well as PTI Smarter Venues establishes itself as the leading operator in the market.”
PTI Smarter Venues is backed by Pula Investments Ltd, the family office of Stephen Lansdown, CBE which will allow the combined entity to grow and best support client needs.
PTI Smarter Venues has strategic technology engagements across the sports and entertainment industry, including Premier League; EFL Championship; Premiership Rugby; County Cricket and leading entertainment venues in the UK and Ireland.
The company’s web site is at: www.ptismartervenues.com