Newcastle United Foundation is celebrating the findings of research which has revealed high levels of customer satisfaction amongst its beneficiaries and funders.

The Foundation, which is supported by Newcastle United Football Club, marked its 10-year anniversary in 2018 with overwhelmingly positive customer feedback, gained in a series of independent, stakeholder perceptions surveys developed by market research specialists, Marketwise Strategies Limited. 



The four months long research programme focussed upon the Foundation’s sporting, education, community, health and wellbeing programmes with children and adults; including its work to support disadvantaged children, young people and families.  


More than 860 individuals and organisations took part in the research – including teachers, parents, programme participants and corporate funders from across the region which revealed excellent satisfaction levels across the Foundation’s activities, which include Walking Football, soccer schools, Disability Football for children and adults, a Free Fit Club and a range of schools’ programmes.



Among participants in the Foundation’s activities and fundraising events, 95% were satisfied or very satisfied with their experience. Among parents whose children attended the Foundation’s soccer schools, almost 98% were satisfied or very satisfied. 


Some of the highlights that parents identified were; making their children more confident, the quality of the coaching and seeing how proud the children were of their achievements. Adults enjoyed working with the Foundation’s friendly staff and found the activities to be a good way to make new friends while getting fit.


Kate Bradley, Head of Foundation, commented: “Over the last ten years, we have developed and grown the Foundation substantially. Last year alone we generated more than £22.5m in social impact. In 2017/18, almost 28,000 individuals took part in our programmes and attendances topped 58,000. Reaching this 10-year milestone, it seemed to be a good time to invite customer feedback.


“We wanted to understand how aware organisations and individuals were of the work that Newcastle United Foundation does – and how satisfied they were with our programmes and delivery.


“We are delighted with the outcome of the research. It is much-welcomed feedback; helps to validate our existing programmes and also suggests how we can improve. We have already begun to use it to help improve our service and plan our staff development and have also shared the findings with trustees and associates.


“It’s been a very worthwhile exercise indeed, and what’s more, we have learnt how to embrace market research in an ongoing fashion and so are continually working from an informed perspective.”


A summary of the findings of the research is included in the Foundation’s latest Annual Review (https://nufoundation.org.uk/our-latest-annual-review/)


Building on the knowledge gained through the stakeholder’s perceptions research, The Foundation has recently unveiled the findings from an economic analysis by Ernst & Young (EY). Fundraising is also being focussed on the next era of development, which includes the new Project Pitchside, a sports and educational hub, which will be located on the site of Murray House Recreational Centre, just five minutes away from St James’ Park.


To find out more about Newcastle United Foundation’s Stakeholder Perceptions Survey visit: nufoundation.org.uk