Newcastle United Lands Coca-Cola Multi-Year Partnership

Newcastle United has partnered with Coca-Cola which will become the club’s Official Soft Drinks Partner in a multi-year deal.

The partnership also sees the brand become the presenting partner of the popular St. James’ STACK fanzone.

As the official presenting partner of St. James’ STACK, Coca-Cola will transform the club’s premier entertainment hub into an electric epicenter of fan activity.

Blending a creator-led approach with the power of traditional football rights, the partnership will deliver compelling content and experiences that extend beyond matchday, celebrating the culture surrounding the game and bringing fans closer to the club than ever before.

Commenting on the partnership, Newcastle United’s Chief Revenue Officer, Dave O’Connor, said: “Coca-Cola has a long and rich history in sport, holding relationships with some of the biggest names in world football. We’re delighted to welcome such an esteemed partner to Newcastle United.

“Together, we’ll celebrate the things that make Newcastle such a proud and distinctive city: football, character, music, culture and, above all, the sense of celebration that brings people and communities together.

“From elevating the matchday experience at St. James’ STACK to connecting with new audiences around the world, we’re excited about what we can create together.”

Dusan Stojankic, General Manager at Coca-Cola Great Britain and Ireland, added: “Newcastle United is a club that represents far more than football. From the incredible atmosphere at St. James’ Park to the deep connection between the club, the city and its supporters, there is something truly distinctive about it.

“Through this partnership, we look forward to creating unforgettable moments for fans and becoming part of the celebrations, traditions and experiences that bring the Newcastle United community together.”