Newcastle United Sign Castore Kit Partnership
Newcastle United has signed a new multi-year partnership with British sportswear group Castore, which will see the brand become the club’s kit supplier for the 2021/22 Premier League season.
As part of the partnership, Castore will take over the club’s retail operations – launching a new, modernised club store at St. James’ Park, a revamped online store and additional retail outlets in Newcastle city centre.
Castore was founded by sporting brothers Tom and Phil Beahon in 2015 and develops highly innovative sportswear using patented fabrics and advanced technical engineering and has established impressive partnerships across a wide range of sports.
As well as collaborations with several elite athletes, including Sir Andy Murray, Owen Farrell and Adam Peaty, Castore’s growing portfolio of teams includes the McLaren Formula 1 team, Glasgow Rangers and Wolverhampton Wanderers FC.
Lee Charnley, Managing Director at Newcastle United, said: “We are delighted to confirm the new partnership between Newcastle United and Castore.
“Castore has already built a reputation as an aspirational brand in a highly competitive sportswear market and we feel they are a great partner for the club.
“We welcome them to Newcastle United and look forward to developing a mutually beneficial relationship.”
Tom Beahon, co-founder of Castore, said: “I am thrilled to be partnering with one of the most historic and famous clubs in English football.
“We believe the partnership signals not only a new shirt for the new season but also a new start, a new better for this iconic club.”
Castore will take over the day-to-day running of the club’s e-commerce operations, redesigning the club’s online store and launching a wide range of merchandise.
The brand will also be investing in the refurbishment of the existing club store at St. James’ Park, with a grand re-opening planned before the new season kicks off in August.
Castore is also planning to open additional retail stores in Newcastle city centre, making products more accessible to the club’s passionate fanbase.
Find out more about Castore at castore.co.uk.