Nexen Tire & Manchester City Celebrate Long-Standing Partnership
Nexen Tire America is celebrating the continued success of its nearly decade-long partnership with Manchester City Football Club.
The collaboration has not only yielded excellent results for both the company and the football club but also serves as a benchmark for sports marketing success.
Over the past ten years, Nexen Tire has grown into a global brand with annual sales of 2.7 trillion KRW (approx. 2 billion USD), while Manchester City has made football history with a record-breaking four consecutive Premier League titles, amongst other accolades.
The partnership has enabled Nexen Tire to leverage the club’s image and sponsorship rights, engaging in various marketing activities to enhance global visibility.
At the time, Nexen Tire’s brand awareness in Europe was relatively low, making the partnership with Manchester City a bold investment. With Manchester City’s global fan base, this partnership offered Nexen Tire an unparalleled opportunity to boost its presence in the global market.
Travis Kang, Global CEO of Nexen Tire, described the partnership as a “key investment in targeting the European market” during an interview at the beginning of the partnership.
Ten years on and he stated: “Our partnership with Manchester City has been instrumental in raising global awareness of the Nexen Tire brand.
“We look forward to continuing this strategic partnership and exploring new marketing programs together.”
