Stadium operators often face challenges with bureaucratic accreditation processes that are slow and lacking in transparency. The new digital platform, Axess EVENT.ACCREDITATION, is changing the game by offering a streamlined solution that ensures greater transparency, efficiency and flexibility.
The Accreditation Dilemma: High Administrative Costs and Lack of Transparency
The current accreditation process for stadiums is often burdened by time-consuming, paper-based procedures and significant administrative overhead.
To obtain access credentials, media representatives, service staff, team members (coaches, physiotherapists, etc.), VIPs, and sponsors must fill out multiple forms and submit various documents.
These access permissions differ depending on the role of the applicant and are ideally tied to specific timeframes. As a result, all applications require manual review and processing by multiple employees— a labour-intensive process that not only takes considerable time but is also prone to errors.
Additionally, the manual accreditation process presents significant flexibility challenges: making changes to the scope or duration of access credentials after they’ve been issued is often impossible.
Stadium operators also struggle with a lack of clear oversight regarding the distribution and usage of accreditation, complicating tracking and analysis. These challenges create obstacles to efficient accreditation management and negatively impact service provider satisfaction. As a result, the demand for modern, digital solutions to streamline these processes is growing stronger.
Driving Digital Transformation for Greater Flexibility and Efficiency
Digitising accreditation processes brings a host of benefits for both stadium operators and applicants. Applicants enjoy a seamless, user-friendly experience, with the ability to submit applications autonomously and manage them easily online.
For stadium operators, the administrative burden is significantly reduced, saving valuable time and resources: digital systems enable real-time processing of applications and faster approval times. This streamlined workflow not only optimises the accreditation process but also shortens overall processing times.
Moreover, digital solutions offer a centralised dashboard with full visibility into all relevant data, simplifying the tracking and management of accreditations. This enhanced oversight allows for better analysis of accreditation usage and more precise adjustments to access rights, particularly for media representatives.
With optimised workflows and valuable insights at their fingertips, stadiums can operate more efficiently. Clubs like FC Cologne have already embraced these advantages, leveraging Axess’s digital solution since 2019 to enhance their accreditation processes.

FC Cologne relies on Axess AG’s hardware and software for accreditation management
Axess EVENT.ACCREDITATION: Unlocking Maximum Flexibility and Efficiency for the Future of Access Management
Axess AG, a leading provider of access control solutions, is transforming the accreditation process in stadiums with its innovative platform, Axess EVENT.ACCREDITATION.
Powered by the robust, browser-based software CLICS, Axess delivers a highly transparent and user-friendly accreditation portal that is specifically designed to meet the unique needs of stadium operators and their service partners.

Interface of the “Axess EVENT.ACCREDITATION” software for digital accreditation management
The event accreditation process begins with the creation of a company account on the portal, where the required data from the stadium operator is entered. Service providers can easily add and manage their staff members, and those marked as “active” can submit accreditation requests.
To apply, they simply need to provide their name, the duration of their role, optionally upload a valid press pass and include a justification for the request. In the portal’s backend, stadium operators have full control over these requests, allowing them to decide who gets accredited, set or adjust access periods and manage any necessary changes.
For busy days with high staffing needs, a convenient data import feature lets operators upload an Excel list with employee information for faster processing.
Fully integrated into the stadium’s system, Axess EVENT.ACCREDITATION ensures seamless management of all access types—from stadium entry to work-related accreditations.
To convert a ticket into an accreditation, the AX 500 Smart Gate NG paired with the Axess BADGE BOX 600 is used. Upon first entry, accredited individuals receive their access credentials in the form of a badge, granting them access to all assigned zones with ease and security.

On-site access credential printing via the “Axess BADGE BOX 600”
The Axess SMART POS provides an efficient clearing station for managing accreditations. In the event that a ticket is lost or damaged, a replacement is quickly issued, while the original ticket is immediately deactivated, ensuring uninterrupted and secure access control at all times.
A New Era in Accreditation: Axess AG Unveils the Best-Practice Solution for Stadiums
Axess AG is setting new industry standards with its digital solution, Axess EVENT.ACCREDITATION, revolutionising access and accreditation management for stadiums. Through the integration of CLICS software, the platform delivers a transparent, efficient and user-friendly system—streamlining processes while upholding the highest security and data protection standards.
Thanks to Axess’s exceptional innovation and quality, stadiums gain not only a seamless and secure management solution but also a future-proof platform that lays the groundwork for the next generation of event management.
The full digitalisation and automation of processes enhance efficiency and provide the flexibility needed to adapt to the dynamic demands of the events industry, giving stadiums a significant competitive edge and improving operational performance.
Images: Axess AG