Over 150 Exhibitors Confirmed For Brand Licensing Europe 2024
Brand Licensing Europe (BLE) 2024, have 157 companies confirmed to exhibit, including six first timers – 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast.
Europe’s leading event for licensing and brand extension returns to a slightly earlier timeline this year – 24-26 September – and will take place at ExCeL, London. Visitors can register their interest now and will be notified automatically when registration opens in early June.
Here’s a taster:
From sports: UEFA Club Competitions, Tour de France, Real Madrid, and more
From character and animation: Aardman Animations, Crunchyroll, Hasbro, Le Petit Prince, Moonbug, Paramount, Paul Frank, The Smurfs, and more
From video gaming: Capcom, Sega, Pokémon, Rebellion, Bandai Namco and more
From publishing: Penguin Random House, Walker Books, Mercis BV (with Miffy), and more
From heritage/charity: Imperial War Museums, Natural History Museum, RSPB, V&A, Van Gogh Museum, and more
BLE event director Ella Haynes, said: “The exhibitor list is already showing some amazing brands from across all categories which is a testament to the event’s strength within the European licensing industry – it is quite simply the only place for European retailers, manufacturers and brand owners to meet, do business and sign deals that will decide what branded products consumers will be buying from December 2024 and beyond.”
Last year, 9,649 licensing professionals attended BLE. Visitor numbers increased by 28 per cent, and the show attracted record numbers of retailers and visitors from France, Germany, Italy and Spain (FIGS) (also up 28 per cent), showing the strong appetite for branded consumer products at retail.
Rob Corney, group managing director at Bulldog Licensing, added: “BLE is a must-do for anyone in the business of licensing. There’s no other venue in Europe at which so many brand owners, licensees and retailers gather in the same place at the same time, giving us the perfect opportunity to showcase our property plans for the year ahead… and more.”
