Panini America Launches EFL Trading Cards In US

Panini America, a subsidiary of the Panini Group, has announced a new landmark product in partnership with the English Football League (EFL).

For the first time, trading cards featuring all EFL clubs across the EFL Championship, League One and League Two will be available in the United States.

The Panini Prestige EFL release will include a 300-card base set across all 72 clubs in the EFL for the 2025-26 season.

A wide range of EFL stars and legends who have featured in the League, including Harry Kane, Gareth Bale, Tommy Conway, Jaden Philogene, Kieffer Moore, Gary Lineker and Alan Shearer will have autographed cards available in the Panini Prestige set.

“We’re very proud to be working with the EFL and bringing this inaugural release of EFL trading cards to the United States,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations at Panini America.

“The cards look great, and we think that this newest extension of Panini’s long heritage in the sport will really excite fans.”

EFL Chief Commercial Officer Ben Wright, said: “This is an exciting milestone for the EFL as we continue to grow our presence in the United States, where interest in our competitions is on the rise.

!Partnering with Panini to launch the first-ever U.S. trading card collection featuring all 72 Clubs is a major step in bringing the League closer to fans.

“The history, culture and star power across the EFL make it a hugely compelling proposition – from iconic clubs with passionate fanbases to emerging talent and globally recognised players and managers, all underpinned by the authenticity and competitiveness that define our competitions.

“This collection is a fantastic way to showcase that to an ever-growing audience.”