Partnership Group Completes Swansea City Takeover
Swansea City have received EFL clearance for a change to the club’s majority ownership.
Club Chairman Andy Coleman, Brett Cravatt, Nigel Morris and Jason Cohen have purchased the remaining shares of Steve Kaplan, Jason Levien, Jake Silverstein and all their partners, with Coleman continuing to lead day-to-day operations at the club.
As part of this ownership transaction, Andy, Brett, Nigel, Jason and other valuable partners are injecting more than £20m into the club. The new funding will provide the club an important foundation of stability, cover operating costs for the foreseeable future and enable strategic investments in the first team.
With the ownership change, Swansea City has also announced the addition of four investors to the club’s Board with Jason Cohen, Tyler Morse, George Popstefanov, and Chris Sznewajs.
A major focus of the newly formed partnership group will be to leverage the collective expertise of widely accomplished entrepreneurs to grow the club’s commercial revenues to invest in the team and the club.
Andy Coleman, Chairman of Swansea City AFC, said: “I’m very excited for Swansea City and our fans to announce this new majority ownership and new investment. This change gives us an opportunity to reset and begin a new era for this great club.
“We are building a high-performing organisation that can power sustainable and durable success. But there are no shortcuts on this journey. Football doesn’t owe us anything. We’ve got to earn our chance, and we’ve got to take it.
“There is no question that Swansea City’s best periods have come when there has been a strong connection between the club and our great fans. I’m hopeful that this reset gives us a chance to rekindle that connection, but I know we have work to do. It’s my mission to make Swansea City fans proud of their football club again.”
Brett Cravatt, Board Member, said: “I am thrilled to be part of this exciting new chapter for Swansea City.
“Each of us in the ownership group have built and run successful businesses from the ground up. We have seen first-hand the immense value in creating the right culture led by dedicated teams making data driven choices.
“We are committed to working with the excellent staff at the club to turn Swansea City into an innovative leader and sustainable club both on and off the pitch.
Paul Meller, Swans Trust Supporter Director, added: “On behalf of the Supporters’ Trust I’m delighted to see this new ownership structure all formally ratified and announced after many weeks of hard work behind the scenes to ensure everything went through as anticipated.”
