Premier League Extends Avery Dennison Partnership
The League’s official names, numbers and sleeve badge supplier has been awarded a contract extension for a further three seasons
The Premier League and Avery Dennison have today announced an extension to their partnership until the end of the 2024/25 season.
The global sportswear branding and labelling manufacturer will continue to supply all Premier League names, numbers and sleeve badges to the 20 participating clubs for both on-pitch and retail.
The current agreement, which began in 2019, has seen Avery Dennison play an instrumental role in supplying more products to 170 countries globally.
Will Brass, Premier League Chief Commercial Officer, said: “We are delighted to continue our relationship with Avery Dennison for a further three seasons.
“Alongside the high quality of product and service delivered to Premier League clubs’ kit and retail operations, Avery Dennison has also demonstrated flexibility and speed of delivery since becoming our licensee in 2019.
“This has been particularly evident through their support of our No Room For Racism anti-discrimination work and the Premier League Hall of Fame, as well as being part of fan-focused events across the world.”
Simon Allen, Regional Commercial Director, Team Sports at Avery Dennison, added: “We are honoured that the Premier League has put their confidence in Avery Dennison for a further three years.
“We pride ourselves on our quality of product and service, and through our global network we were able to ensure continued growth and sustainable development.
