Carling has signed a three-year partnership with the Premier League running from June 2016 until the end of the 2018/19 season.

Carling becomes one of the Premier League’s key partners and continues Carling’s long standing relationship with the footballing world, having been the first ever title sponsor of the Premier League for eight seasons running from 1993 to 2001, and the title sponsor of the Carling Cup for nine seasons from 2003 to 2012.

The partnership also strengthens the link between MolsonCoors and Sky, who together offer subscription discounts to pubs and bars stocking MolsonCoors drinks brands.

Jim Shearer, Carling Brand Director for Molson Coors said: “We are bringing together the UK’s leading beer with the world’s most exciting football brand to rekindle a unique partnership.  

“This exciting partnership will allow Carling to simultaneously champion pubs and bars via access to the nation’s favourite sport, whilst supporting growth within the off-trade by providing shoppers access to a range of brilliant Premier League assets.”

Premier League Managing Director, Richard Masters, added: “We are very pleased that Carling has chosen to partner with the Premier League for the next three seasons.

“They have some exciting plans for engaging fans in pubs and homes across the country and their track record of sponsoring top level football, including the Premier League itself, will make them a great fit as our Official Beer Partner.

“The compelling football put on by our clubs this season is providing a fantastic platform for the League to take forward its new sponsorship strategy.”

Action Images / John Sibley