Prostats Analytics: Diving Deeper Into The World Of Analysis
The use of analytics in football is now the norm, but Prostats Analytics is helping clubs dive deeper into the data to reveal ever more detailed player performance metrics. Aleksandar Dubačkić tells fcbusiness more about how they’re doing this.
Can you give me a little background on ProStats Analytics and what products and services do you provide?
ProStats Analytics is a London-based company specialising in detailed and purposeful Individual Video Analytics for clubs, players and agencies.
Our focus is on Deep Video Individual analysis of potential reinforcements for clubs according to their wishes and needs, individual analysis of opposing players (in preparation for matches), and individual analysis of own players to identify and correct mistakes and raise the game to a higher level. In addition to individual analysis, we have top expertise for target player videos used for transfer purposes.
Does integrate with other data platforms that a club may also use?
Of course, in our work, we use data and recordings from the Wyscout, Instat, Opta, Soccerment platforms, scientific papers, etc., and company analytics software such as Metrica Sports, ChyronHego, and our software. We use, upgrade and interpret all that data in a targeted and purposeful way.
Given that ProStats Analytics is an external provider, how do you ensure the trust of the clubs with the use of confidential data?
High integrity and trust in cooperation with us are implied and ensured with a nondisclosure agreement (NDA) and an integrity agreement. All information is secured so clubs can cooperate with us without pressure or fear.
Can you give me an example of how you work with clubs?
So far, we have cooperated with many clubs (directly and indirectly) in the Individual Analysis segment, including Manchester United, Eintracht Frankfurt, Sevilla FC, Olimpija Ljubljana, etc. Analysis is done according to the wishes and needs of the club regarding a particular player.
Do they need a complete analysis or only an analysis of specific segments of performances and skills?
After that, we provide them with a detailed video analysis based on facts and arguments corresponding to their needs and wishes.
Why is data analysis important in coaching?
From 2010, analytics, with technological development, was slowly experiencing expansion and becoming a segment without which football today cannot be imagined.
Every information about a player has a certain level of importance and must come from credible and verifiable sources to be essential and reasonable.
Coaches have their own needs, but the data itself as data will not help them much if it is not analysed in detail, connected with other data, compared and interpreted so that the coach can entirely rely on the final data that helps them in a particular decision. With high-quality data analysis, coaches have a better vision and more knowledge about a specific player, situation, etc., and reduce the possibility of mistakes when making decisions to a minimum. It is a circular system: data – coach – decision – implementation – result – data about what we did…
Detailed analysis and interpretation of data require a lot of time, knowledge and software solutions to obtain a credible analysis that will guarantee what the coach needs.
You have developed an innovative scientific approach in football analytics in the form of Deep Individual Analysis. Can you explain more about what this is and how it works?
Realising that only clubs in the English Premier League have a negative transfer business of over 5 billion euros (by Transfermarkt) in the last five seasons, there was a need for something that would help clubs save money and sign players who are right for them and give up reinforcements who are not for them, the top reinforcements.
Bad analytics gives bad results; following negative trends and excessive spending of funds for “marketing players” reinforces the effect of bad results. For this reason, Deep Individual Analysis was created with the most advanced scientific methodology, where everything is supported by 100% credible facts, video analytics and visualisations.
With the Deep Individual Analysis system, clubs would have a positive business balance on transfers, not minus 5 billion euros.
This analysis is done when the club wants to bring in a specific player for significant compensation but wants to get credible information on whether that player will be a top reinforcement for the club.
This analysis is also done by agencies and players themselves who wish to offer themselves to top clubs and find the right club and league for themselves or to see problems in their game and work on corrections of details and raise the level of quality of their games and thus achieve better results and successes.
For more information: Aleksandar Dubackic CEO at ProStats Analytics LTD
Email: info@prostatsanalytics.co.uk
aleksandar.dubackic1@gmail.com
Mob (Whatsapp): +44 20 3287 3108
+ 387 65 710 919
