PT SportSuite Set For Leaders Week
PT SportSuite is proud to be attending Leaders Week London from 7-10 October.
A New Ball Game: Bringing Sports Communities Together into a Sustainable Digital Ecosystem
Publisher’s Toolbox are in London for Leaders Week, a four-day conference that celebrates technological evolution and innovation within the sports industry.
Leaders Week represents the perfect opportunity to launch PT SportSuite, our new digital platform offering aimed at sports organisations and something we’ve been pouring our hearts and souls into these past few months.
As an active individual with a deep passion for sport, it’s been fascinating to observe the industry from a different angle. I clearly remember the days when the Sunday newspaper represented the best in sports coverage for a young, sports-mad consumer, but it’s clear that the 24 hour/seven days a week digital news cycle has irrevocably changed the way sports fans interact – with each other, with their club/team, and as a wider community.
In fact, the notion of what a sports community is, has changed irrevocably. No longer confined to a stadium, a bar, your home, or the office, these days sporting conversations are taking place on Twitter, Facebook or Instagram, where fans can engage with fellow supporters, share their opinions, and – more likely – vent their frustrations to their heart’s content.
The question for the modern sports organisations is how much value is there really to the sports club, or any organisation really, in committing resources to curate an external community such as it exists on Facebook for example, with little or no control over user experience, monetisation or brand identity? And if there is little value, how do you bring your digital communities together into a centralised home in a way that provides value for the club, player, fan and more?
With PT SportSuite, we are offering sports organisations an end-to-end platform that provides all the tools for them to become media publishers in their own right, with a product aimed at building and rewarding a digital community of loyal fans, while establishing a digital workflow that delivers.
After spending more than a decade helping traditional media organisations transition digitally, we’ve taken what we observed in that space to create all the tools to help sports organisations do exactly the same. Our tools make it simple to increase the amount of media produced, which in turn means an increase in media intellectual property and more revenue opportunities.
Content on our platform can be produced anywhere, at any time and on any mobile device, and by anyone. What’s more, everything syncs seamlessly, so no more searching for that video or image on email or WhatsApp – everything lives in your new cloud – easily searchable and accessible for authorised users.
For us, the key is in creating content ecosystems that can sustain the digital communities that dominate sports. The world’s top professional sports organisations have been operating like modern media houses for some time. But in these challenging times in the professional sports game, not every organisation can afford to sustain large internal media departments.
Our ambition is to provide the tools that allow sports organisations of all sizes to get into the game and challenge the perceived status quo. It’s been an interesting journey so far as we step into this new sporting arena and I can’t wait to see where it takes us.
Are you a sporting association or club looking to establish a sustainable digital community around your organisation?
To learn more visit https://ptsportsuite.com/