PTI Digital Launches Data Maturity Tool For Sports Organisations

Integrated digital specialists PTI Digital have launched a Data Maturity Tool for sports originations. The tool forms part of PTI’s user-friendly Data Discovery service that allows sports organisations a quick snapshot of their data strengths and weaknesses.



It is PTI’s ambition to demystify the sports data landscape, make it easier for sports organisations to understand data themselves and to enable them to create commercial gain through that greater understanding.


PTI believe too many organisations rush into the “data, what?” without first understanding the “data, why?”.


Partnering with industry experts Bas Schnater and Geoff Wilson the data maturity tool provides organisations with the following:


– Gives an accurate data maturity score across nine critical data pillars

– Allows comparison with peers and versus best practice

– Identifies areas of particular strength and weakness

– Forms the basis for action: mitigate weaknesses, build on strengths and gives the role of data greater context within an overall strategic approach

– Allows measurement over time to reflect improvement based on the action plan



The nine pillars that the tool interrogates are Strategy, Data Capture, Storage, Internal Expertise, Cleanliness, Protection, Marketing and Analytics.


Organisations are invited to complete a short questionnaire about each of these key topics and at the end, the tool produces a visual representation of their maturity in each area, compared against industry averages and PTI’s own expert assessment. PTI will also be able to present an organisation’s performance against its immediate peer group.


The tool is part of a Data Discovery process that PTI provides to sports organisations with no future obligation and is very light touch and low cost. In addition to completing the questionnaire, PTI holds a 60-90 minute interview with key stakeholders to enable them to create their own assessment for comparative purposes.


They then provide a commentary on the data maturity score, highlighting key areas of opportunity and any immediate red flags over issues that need to be addressed quickly.


From this starting point PTI works with its clients to create a holistic approach to data strategy, from understanding the role it plays within an organisation’s future vision, designing the right ecosystem, recruiting and training the best staff and working with them throughout to understand what the data is telling them, creating better customer experiences and ultimately, turbo-charging their commercial model.


Image: Sigmund – Unsplash