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Real Madrid & Adobe Partner To Deliver Premium Entertainment Experiences

Adobe and Real Madrid C.F. have forged a partnership that will accelerate the club’s growth in the digital experience economy and turn one of the world’s most prestigious football clubs into an unrivalled global entertainment and lifestyle brand.

 

 

Using Adobe Experience Cloud, Real Madrid will connect fans from around the world through an immersive sports entertainment experience, both on and off-line.

 

Real Madrid, one of the highest valued and largest supported football clubs in the world, will use Adobe to transform its approach to fan engagement by creating deeper connections anywhere – from in-stadium to at home – driving better experiences, loyalty, and growth across the world.

 

Marrying its rich history and tradition with a modern innovative approach to digital fan engagement. Real Madrid will use Adobe Experience Platform, the customer data platform for Adobe Experience Cloud, to create real-time, unified customer profiles so they can better understand how their fans engage with the brand when and on which channel.

 

Using the apps and services within Adobe Experience Cloud, Real Madrid will create, manage and deliver highly personalised content to connect, excite and drive deeper engagement.

 

Michael Sutherland, Chief Transformation Officer at Real Madrid CF, commented on the partnership: “The experience of our fans comes first, so it was an easy choice to work with Adobe, who are the leaders in customer experience.

 

“The next generation of global fans are creators at heart, and Adobe’s DNA and comprehensive capabilities are letting us realise our vision for a global community who will engage with our expanded digital commerce ecosystem.

 

“Adobe helps us balance data and privacy in a way that lets us get to know our fans better through earned trust, and by delivering them the products and services they desire.”

 

Paul Robson, President of International at Adobe, said: “Using Adobe Experience Cloud, Real Madrid will be able to share personalised fan content in real-time and at scale, accelerating its mission to become a global entertainment brand.

 

“By taking the electrifying emotion that fans enjoy in the stadium and translating it into immersive digital experiences, the club will be able to build even closer connections with its worldwide fanbase.”