Red Bull Appoints Jürgen Klopp As Global Head of Soccer

Former Liverpool manager, Jürgen Klopp has been appointed Global Head of Soccer at Red Bull.

In this position, which he will begin 1st January 2025, he will oversee the company’s international network of soccer clubs.

Klopp, one of the most sought-after figures in world football, concluded his nine-year tenure as Liverpool’s manager after the 2023-24 season.

Under his leadership, Liverpool secured all major football honors, including the Champions League (2018-19), Premier League (2019-20), FA Cup (2021-22), two EFL Cups, the FIFA Club World Cup, and the UEFA Super Cup. They also finished as runners-up twice in the Champions League and once in the Europa League.

In his strategic role, Jürgen Klopp will not be involved in the clubs’ day-to-day operations but will focus on supporting the sports directors in advancing the Red Bull philosophy. He will also leverage his extensive network to aid in scouting top talent and contribute to the training and development of coaches.

Speaking of his new role, Klopp, revealed: “After almost 25 years on the sideline, I could not be more excited to get involved in a project like this.

“The role may have changed but my passion for football and the people who make the game what it is has not.

“By joining Red Bull at a global level, I want to develop, improve and support the incredible football talent that we have at our disposal.

“There are many ways that we can do this front using the elite knowledge and experience that Red Bull possesses to learning from other sports and other industries. Together we can discover what is possible.

“I see my role primarily as a mentor for the coaches and management of the Red Bull clubs but ultimately, I am one part of an organisation that is unique, innovative and forward looking. As I said, this could not excite me more.”

Oliver Mintzlaff, CEO Corporate Projects and Investments at Red Bull, stated: “We are very proud of this outstanding and certainly the strongest signing in Red Bull’s soccer history.

“Jürgen Klopp is one of the greatest and most influential figures in world soccer, with extraordinary skills and charisma.

“In his role as Head of Soccer, he will be a game changer for our involvement in international soccer and its continued development.

“We are hoping for valuable and decisive impulses in key areas to make the clubs even better, both collectively and individually.”

Image: Lea Wohlfahrt / Red Bull Content Pool