Salford City & Accenture Sign Multi-Year Strategic Partnership
Salford City Football Club and Accenture have announced a strategic partnership that will use technology, data and digital innovation to accelerate the club’s growth and reinvent how the team operates and is experienced by supporters and partners, both locally and globally.
Under the terms of the multi-year deal, Accenture will leverage its digital expertise to create a new technology-driven growth model for Salford City FC with innovative solutions and data-driven strategies.
The goal of the partnership is to elevate Salford City’s internal operations and fan experiences as well as strengthen supporter engagement and expand the club’s global reach, creating a scalable platform for long-term growth.
Across Salford City’s men’s and women’s teams, data, technology and AI will be used to identify new capabilities to improve operations, support commercial growth and build a foundation for ongoing scalability.
Externally, work will focus on the digital streaming experience, supporting the club’s expansion through fan platforms and digitally led engagement and identifying new markets to accelerate international growth.
The Accenture logo will feature on the back of all Salford City playing shirts from the start of the 2026-27 season, including the men’s first team, Lionesses and Academy teams.
This agreement further expands Accenture’s growing portfolio of technology-led sports partnerships, such as WTA tennis, NFL football and The R&A golf; using technology, data and AI to help these organisations modernise operations, deepen fan relationships and create new growth opportunities.
Amy Gnagy, Global Client Account Lead at Accenture said: “The most exciting partnerships start with a shared ambition. Salford City FC has never been afraid to challenge conventions and that’s exactly what drew us to the club.
“Together, we’re bringing the power of data, technology and innovation to help unlock new opportunities for growth, strengthen connections with supporters and build for the future.”
Janey Whiteside, Partner and Chief Growth Officer at Consello, a Co-Owner of Salford City FC, said: “This support from Accenture marks another statement partnership for Salford City. Accenture’s innovative approach to technology will elevate how we deliver our digital fan engagement – for the local community and fans around the world.
“We have bold plans for the growth of this football club and it’s a privilege to partner with an organisation that shares our ambition. We are truly excited to see how this partnership grows, as well as seeing the Accenture name displayed proudly across the back of our teams’ shirts.”
Images: Salford City FC
