Salford City & Fireball Whisky Announce Multi-Year Partnership
Salford City Football Club has announced a new partnership ahead of the 2024-25 season with Fireball Cinnamon Whisky. As part of the multi-year deal Fireball will become the men’s first team front-of-shirt sponsor for the next three seasons.
The 360-degree partnership will come to life across various touchpoints including broadcast and news media, custom social and digital content, in-store and on-field branding experiences. This first-of-its-kind deal for both Salford City FC and Fireball will join two entities with loyal and engaged audiences by igniting fandom – and bringing the fun – both on and off the pitch.
Speaking of the partnership, Nicky Butt, CEO at Salford City, said: “We are excited to welcome Fireball as our men’s team front of shirt sponsor for the next three years, and we are really looking forward to working with them.
“Salford has a rich history of being creative and doing things in our way, so when this opportunity to partner with Fireball came about and we saw how they have made an impression on their sector, it resonated with us and the journey we have been on since taking over a decade ago.”
Lorenzo Farronato, European Marketing Director at Fireball Cinnamon Whisky, added: “Fireball’s partnership with Salford City FC is a match made in heaven – just like our brand, Salford believes in working hard, playing hard and having a ton of fun every step of the way.
“We share similarly dedicated fanbases, too, and can’t wait to deliver unexpected moments of mischief and celebration to them all season long.”
Image: Salford City FC