Seat Unique Lands London Stadium Premium Ticketing & Hospitality Deal
Seat Unique has been named the Official Hospitality Partner for all concerts at London Stadium in summer 2025, securing rights to sell premium ticket and hospitality packages at the Stratford venue.
The premium ticketing platform will provide fans with guaranteed access to world-class live music experiences at the former Olympic Stadium, with over 3,000 covers across multiple luxury lounges.
Robin Sherry, founder and CEO of Seat Unique, said: “We’re excited to partner with London Stadium for what promises to be a spectacular summer of live music.
“The premium ticketing market in live events is booming. Consumers spent £6.1bn on live events last year, up 35% from pre-pandemic levels, according to Live music Industry Venues and Entertainment (LIVE).
“Seat Unique is committed to improving access to premium and hospitality experiences for fans. London Stadium is a fantastic addition to our growing network, and we look forward to working together.”
Seat Unique already provides official access to premium tickets and hospitality packages for major UK venues, including Wembley Stadium, Tottenham Hotspur Stadium and Co-op Live.
Matt Judge, Chief Revenue Officer at Seat Unique, said: “I’m delighted that Seat Unique has been named the Official Hospitality Partner for all concerts at London Stadium in summer 2025.
“Pulling this together has been a huge team effort and I’m proud of everyone at Seat Unique for all their hard work. We’re excited to share an incredible summer with London Stadium!”
Gary Bell, Commercial Director at London Stadium, added: “We are delighted to announce this partnership with Seat Unique, which marks an exciting step forward in enhancing our hospitality offering, providing fans and guests with unforgettable premium experiences at our iconic venue. We look forward to working together to create special moments for our visitors.”
Image: Seat Unique
