Seat Unique Renews London Stadium Partnership
Since first being named Official Premium Platform, Seat Unique has delivered standout premium experiences at London Stadium, including the creation of the Seat Unique Club, which hosted guests for numerous sold-out shows.
Across the summer of 2025, fans have enjoyed premium experiences and hospitality through Seat Unique for shows including Sam Fender and Iron Maiden.
Robin Sherry, CEO and founder of Seat Unique, said: “London Stadium is one of the UK’s most iconic live music venues, and we are proud to extend our role as the Official Premium Platform.
“The Seat Unique Club proved to be an incredible addition this summer, welcoming guests across sold-out concerts from Sam Fender, Iron Maiden and more. This renewal is about building on that success and ensuring even more fans can enjoy unforgettable premium experiences at London Stadium.”
Gary Bell, Commercial Director at London Stadium, said: “The renewal of our relationship with Seat Unique reflects the strong results we have seen since working together.
“From the success of the Seat Unique Club to the increase in hospitality sales across this summer’s concerts, the impact on both our guests and our business has been hugely positive. We look forward to continuing to deliver world-class premium experiences with Seat Unique as our Official Premium Platform.”
The renewal will cover London Stadium’s upcoming summer concert series including two nights of Metallica with more major artists set to be announced soon. Seat Unique’s role will ensure fans continue to have secure access to official premium experiences and hospitality packages at one of the UK’s most in-demand venues.
