Wolverhampton Wanderers and Brighton & Hove Albion work with SeatGeek to deliver flawless Ticket Sales process for showcase FA Cup Semi-Finals at Wembley stadium over the weekend of Sat 6th and Sun 7th April.
Reaching Wembley for an FA Cup Semi-Final is a special event for any club, and with the clamour for tickets high, it is a major consideration for each team to plan the ticket sales process to ensure supporters receive the best customer experience possible.
Working with SeatGeek’s powerful SeatGeek Enterprise Ticketing platform (SRO), Wolverhampton Wanderers and Brighton & Hove Albion immediately saw the benefits of utilising the platform to sell the Wembley event, ensuring supporters were able to navigate quickly and easily through the sales process.
Key to the decision for the clubs to work with SeatGeek for the Wembley Semi-Finals follows on from a proven track record with similar high-volume events over the past 12 months including Aston Villa’s Play-Off Final at Wembley in May 2018, where the club sold their near 40,000 allocation using the SRO platform, with 85% of those tickets sold online.
SeatGeek Sport’s Managing Director Peter Joyce, said: “I am absolutely delighted with the fan reaction that has been posted across our client’s message boards and Twitter feeds with regards the experience they have enjoyed when purchasing their tickets.
“The sale of FA Cup Semi-Final tickets always generates lots of excitement and a surge in activity across our client sites. Our approach to building the Wembley Stadium plan to include seat selection means fans can pick and choose their blocks and seats as well as allocate seats alongside their friends and family groups that already exist in their club ticketing database.
“We have worked closely with all of our clubs and planned carefully to ensure we collectively deliver a really seamless process for fans.”
Brighton & Hove Albion who have reached Wembley in the FA Cup for the first time since the 1983 Final, have had a really positive experience with the Semi-Final sales and fan feedback.
Jenny Gower, Head of Ticketing & Supporter Services at Brighton & Hove Albion, said: “Reaching Wembley is one of the most significant events in our club’s recent history, and we had to have the utmost confidence in SeatGeek’s SRO platform to ensure a seamless ticketing experience for our fans.
“We worked closely with SeatGeek’s staff and ultimately, the levels of our fans feedback which was overwhelmingly positive, underlines a job well done in delivering an excellent experience in very demanding circumstances.”
Wolverhampton Wanderers, who are enjoying a superb first season back in the Premier League have doubled up with an excellent FA Cup run that has taken them to the Semi-Final showpiece at Wembley.
James Davies, Head of Ticketing at the club, commented: “We knew that the demand for this fixture was going to be huge and I’m delighted to say the sales process we devised using the SeatGeek SRO platform went exactly to plan.
“To receive such positive fan feedback through the club’s various social channels, on what can be a tricky fixture to manage has been particularly pleasing and we are all hoping for a return trip to the capital in May.”
Sat 6th April – Manchester City v Brighton & Hove Albion – 17:30pm
Sun 7th April – Watford v Wolverhampton Wanderers – 16:00pm
SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theatre events. SeatGeek Enterprise – the company’s primary ticketing platform – is used by 25% of Premier League Football clubs and 25% of EFL Championship clubs, as well as The Dallas Cowboys, New Orleans Saints and Pelicans. In total SeatGeek Enterprise has more than 500 clients across four different continents. Headquartered in New York, SeatGeek also has international offices in the U.K., Israel, Netherlands and Italy.