Premier League newcomers Sheffield United have unveiled the largest-ever commercial transaction in the club's history.
The Australian headquartered global multi-asset broker, USG has agreed a three-year term Premier League partnership with the Blades to become their front of shirt and sleeve sponsor.
Confirmation of the partnership came at a high-profile media conference at the club’s Bramall Lane Stadium attended by representatives of USG, United’s co-owner Kevin McCabe, manager Chris Wilder and captain Billy Sharp.
United’s CEO Stephen Bettis, said: “We are really excited to have USG on board as we begin our journey back in the Premier League. Having an international sponsor on board shows just how far the club has come both on and off the pitch.”
USG Chief Executive Shay Zakhaim, added: “We are honoured to have a partnership with a Club with such a rich tradition and history. We are excited to be at beginning of a new chapter in the Club’s story. United and the Premier League offer worldwide exposure for our business and that is something we are very keen to embrace.”
Image: Sheffield United