Sheffield United To Extend Adidas Deal

Global sportswear giant adidas has extended its partnership with Sheffield United FC for the forthcoming 2021/22 Season.

The previous six-year contract was due to expire at the end of the 2020/21 campaign, but the new agreement ensures adidas will continue to provide its innovative designs for Blades men’s and women’s teams for another season as a minimum.

Stephen Bettis CEO for Sheffield United said of the extension “We are very happy to be extending our kit sponsorship with adidas – they are an excellent partner for the football club and we feel the quality of kit they provide across all areas of the business from the first team through to our retail operation is exceptional.

Gavin Young, VP Sales, adidas North Europe said: “We are immensely proud of our on-going association with Sheffield United Football Club and are delighted to be extending our partnership.

“The club has experienced an exciting few years whilst playing in our kit, impressing football fans across the world and we look forward to building on that success in the season to come as committed supporters of the club and their fans.”