Southampton Announce Garmin As Its Official Men’s Sleeve Sponsor
Southampton Football Club will continue its strategic collaboration with fitness tech leader, Garmin, by welcoming them as their Official Sleeve Sponsor for the men’s first team.
This latest announcement follows a successful collaboration last season, during which Garmin featured as the club’s back-of-shirt sponsor in the EFL Cup and the club supported the launch of Garmin’s flagship store in Southampton’s Westquay Shopping Centre.
As part of the extended collaboration, Garmin’s logo will sit across the men’s first team sleeve. Coaches across the men’s and women’s team will be using Garmin’s products, including the brand’s premium smartwatch, the fēnix® 8 during training with the players, and Garmin’s technology will be utilised by the club’s Sports Science department.
Jon Oliver, Managing Director for Garmin UK & Ireland, said: “As a company with deep roots in Southampton, we’re proud to continue our relationship with Southampton Football Club and become the Official Men’s Sleeve Sponsor for the 2025/26 season.
“With our European Headquarters based here, we’re passionate about inspiring people locally to lead active lifestyles and connect through movement. Supporting Saints allows us to strengthen that mission in the heart of a city we’re proud to call home.”
Greg Baker, Chief Revenue Officer for Southampton Football Club, added: “We’re pleased to be expanding our campaign with Garmin and welcoming them as our Official Sleeve Sponsor for the men’s first team.
“Garmin’s innovation and performance-driven approach aligns perfectly with our values at Southampton, and this next chapter in our relationship will bring even more benefits to our players, staff, and fans.
“From enhancing our training capabilities with cutting-edge technology to deepening engagement across the club, this collaboration continues to go from strength to strength.”
Image: Southampton/Garmin
