Southampton Announce Partnership With Carlsberg Britvic & Pepsi MAX
Southampton Football Club has announced a multi-year partnership with soft drinks manufacturer Carlsberg Britvic, which sees the Pepsi MAX brand as the official soft drinks partner across St Mary’s Stadium.
The partnership also includes exclusive naming rights for the club’s venture LEVEL1, which will become LEVEL1 powered by Pepsi MAX.
The agreement will see Carlsberg Britvic products supplied across the entire stadium footprint, from LEVEL1 and The Dell to hospitality lounges and fan zones.
In addition to supply rights, Pepsi MAX will have extensive brand visibility across the club, with LED perimeter exposure, big screen advertising, interview backdrops and a presence across hospitality and matchday activations.
Greg Baker, Chief Revenue Officer for Southampton Football Club said: “We are delighted to welcome Carlsberg Britvic and Pepsi MAX as key partners of Southampton Football Club.
“This agreement reflects our shared ambition to enhance the fan experience at St Mary’s by bringing some of the UK’s most popular soft drink brands to our supporters. LEVEL1 powered by Pepsi MAX is an exciting step forward for the stadium, and we look forward to working closely with Carlsberg Britvic over the coming seasons.”
Image: Matt Watson/Southampton FC
