Southampton & Bradford Sign Major Utilita Partnership Deals

Southampton Football Club has announced the extension of its partnership with Utilita who have also become Bradford City’s main stadium sponsor.


The Hampshire-based energy company will continue as the Southampton’s Official Energy and Utilities Partner as well as becoming the major sponsor of Bradford City’s  home ground which will be renamed the Utilita Energy Stadium.


Utilita’s Director of Marketing and Communications, Jem Maidment, said: “We have a brilliant relationship with Saints, one that has grown and strengthened over the past two years. Utilita is a national company, but fiercely proud of its Hampshire roots – no other local energy company has helped as many struggling households across the UK in the fight against fuel poverty.”


Southampton Football Club’s Commercial Director, David Thomas, said: “We are delighted to continue our partnership with Utilita and we look forward to working collaboratively with a business who share our Hampshire roots.


“We have some exciting projects lined up in the coming seasons and with our shared community-focused values we believe this partnership can benefit our fans and the wider area.”


The substantial three-year contract, with Bradford City means Utilita Energy will ‘Power The Parade’ until at least the end of the 2021/22 season.


The Utilita Energy Stadium will make its maiden appearance when Gary Bowyer’s Bantams take on six-time European champions Liverpool FC in an eagerly anticipated pre-season friendly – in aid of the newly-formed Darby Rimmer MND Foundation. 


Jem Maidment, added: “Bradford City is a huge club with a fantastic support – we are thrilled to be Powering the Parade for the coming seasons.


“Bradford is a thriving city in the heart of West Yorkshire – the communities, the cultures & the history of this city is something we want to be a part of and by partnering with such a great club, we will aim to be a big part of the city’s future moving forward.”


A Bradford City spokesperson added: “We are delighted to be working with Utilita Energy, who are one of the fastest-growing energy suppliers in the country.


“We are looking forward to formally introducing the Utilita Energy Stadium this weekend – when we take on Liverpool FC – while building a long and successful partnership.”