Southampton Welcomes Midnite As Official Training Kit Partner
Southampton Football Club has announced Midnite will become the club’s official training kit partner for the 2025/26 season.
The partnership will see Southampton FC become the first football club to partner with Midnite, the UK sports betting and online casino operator, as part of their rapid brand growth.
The Midnite branding will sit across training kits for both the men’s and women’s first teams. Its logo will also feature on the back of the men’s first team shirt and shorts. Midnite’s branding will also appear around St Mary’s Stadium, including in the dugouts.
Southampton and Midnite will collaborate to support Saints Foundation during the course of the season to support its fundraising ambitions and experiences for participants. Saints Foundation is the club’s charity, which works to provide life-changing opportunities to help people and communities in the city thrive.
Greg Baker, Chief Revenue Officer for Southampton Football Club, said: “We’re delighted to welcome Midnite as our latest club partner.
“As a club we pride ourselves on our ability to challenge the status quo and we see a clear alignment with Midnite’s innovative approach. We look forward to working with them throughout the 2025/26 season.”
Midnite Vice President of Growth, Jonathan Shaw, added: “We’re excited to partner with Southampton for our first-ever football club sponsorship.
“At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come.
“We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting and successful season ahead.”
Images: Southampton/Midnite
