Southend United Announce Erreà As New Technical Partner
Southend United has agreed a new multi-year partnership with Italian sportswear brand Erreà, which will become the club’s official technical partner from the start of the 2026/27 season.
The agreement, described by the club as a record commercial deal, will see Erreà supply playing kits, training wear and technical apparel across Southend United’s first team, academy and wider club operations.
The partnership follows the recent termination of Southend’s previous kit supply agreement with Macron, which had been in place since 2021.
Under the new arrangement, Erreà will work with the National League club on the design and production of match kits and training ranges, as well as supporting retail and merchandise development.
Southend United chief executive Tom Lawrence said the partnership represents an important step forward commercially and operationally for the club as it continues to rebuild under new ownership.
Erreà’s UK team also welcomed the agreement, highlighting the brand’s growing presence across English football and its commitment to producing bespoke kit designs that reflect club identity and heritage.
Erreà currently supplies a number of clubs across Europe and the UK and is also involved with several football leagues and associations worldwide.
Southend United currently compete in the National League, the fifth tier of the English football pyramid.
