SPORTBIZ EUROPE 2026 Arrives In Barcelona
SPORTBIZ EUROPE, one of the world’s leading sport business conferences, returns to Barcelona for its seventh edition, to be held from 6th to 9th October at the Antigua Fábrica Estrella Damm.
After six editions in the city, the event has established itself as a must-attend for an industry in constant expansion.
With a multidisciplinary and global outlook, SPORTBIZ EUROPE will bring together international leaders who drive the business strategy of some of the most influential sports organisations worldwide for four days.
Throughout the congress, attendees will learn first-hand about the sector’s main trends and how innovation and technology are transforming the sports industry.
In addition to its content program, the congress stands out for offering a high-quality networking space and knowledge exchange among professionals, brands, clubs, leagues, federations and companies linked to the sports ecosystem.
In an inspiring and relaxed setting, SPORTBIZ EUROPE fosters the creation of connections and business opportunities with a truly international perspective.
“SPORTBIZ EUROPE is much more than a conference: it is a comprehensive experience where you learn, debate, connect and generate real business opportunities,” said Laura Cordeiro, Co-Founder of Good Morning Sports and Director of SPORTBIZ.
“Barcelona becomes the ideal stage to experience conferences, panels, workshops, engagement activities and visits to top sports institutions, in a format designed to boost networking and the development of new professional relationships.”
Patricio Baigorrotegui, Co-Founder of Good Morning Sports and Director of SPORTBIZ, added: “The arrival of attendees and speakers from different countries allows us to build truly high-calibre networking, with a global and multidisciplinary vision focused on business and professional development.
“The European edition in Barcelona is distinguished by its emphasis on marketing, content and innovation trends, and offers an ideal environment to be inspired alongside industry leaders.”
The 2026 edition will feature more than 50 international speakers. The program will focus on six major topics that currently shape the sector’s agenda: Fan Experience, Inspiring Brands (sponsorship), Content and Platforms, Fan Engagement, Artificial Intelligence applied to sport, and Innovation & Sportech.
Organisations that regularly participate in SPORTBIZ include the NBA, FIBA, LALIGA, Euroleague Basketball, FC Barcelona, Formula 1, Fanatics, TikTok, Juventus, Ironman Group, MotoGP, the International Olympic Committee, Bundesliga, Premier League, among many other leagues, federations, clubs and sports suppliers and sponsors.
For more information and to book tickets, visit: SPORTBIZEUROPE
fcbusiness readers can benefit from a 20% discount using the code: FCB20SPORTBIZ
