SPORTBIZEUROPE Live Heads To Barcelona For Hybrid Event

On October 19 and 20, 2021 there will be a new edition of SPORTBIZEUROPE LIVE: Barcelona Edition, the Sports Industry’s premier networking event.



A hybrid format, SPORTBIZEUROPE LIVE will combine top quality international speakers and attendees and a face-to-face networking session in the exciting city of Barcelona.


After 18 editions in 11 countries, the Sports Business Congress will have a new European appointment. The last edition had more than 1000 attendees and 350 entities representing more than 40 countries. The multi-device platform of the Congress hosted 200 virtual meetings and more than 6000 messages among those who attended.


SPORTBIZEUROPE LIVE is the meeting point for the sports business sector, with a distinctive stamp of qualified networking, in a casual and inspiring atmosphere. This two-day event will focus on the hottest topics in the industry, in transformation, innovation and in foreseeing the market’s future. An ideal occasion to network and generate business opportunities with the main sports properties and companies in the sector.


The agenda will focus on six current core topics of the sports industry: Sports Capital, Digital Transformation, Global Audiences, Broadcasting, Inspiring Brands, Innovation & Sportech.


The congress, organised by Good Morning Sports, has the support of Johan Cruyff Institute as its official Learning Partner; Ayuntamiento de Barcelona and Barcelona Activa as Official Sponsors and Estrella DAMM is the event’s Official Beer. Asociación del Deporte Español (ADESP), Indescat, Barcelona Turismo, UAB, Sportstech HUB23, ADECAF, AIAF and Consulado de la República Argentina en Barcelona give Institutional Support, among others.


Attendees profile: executives from various clubs, associations and sports federations, managers and directors of global companies and brands, executives from sports companies (agencies, consulting, suppliers) specialised media organisations, entrepreneurs and academics and sports professionals in general.


Tickets on sale:

Congress website:


Organised by: Good Morning Sports