As a visitor to, you are invited to attend the Sports Merchandise and Licensing Show, the largest show dedicated to sports licensing and retail in the UK.

SMLS is taking place on Monday 19th November at Stamford Bridge, the home of Chelsea FC. Now in its fifth year, SMLS brings sports organisations and retailers from across the UK and Europe together with a wide-range of high-quality exhibitors, promoting the most current licensing and merchandise opportunities, under one roof.



Catering to all in the sports industry, SMLS is the one-stop shop for organisations looking to elevate their brands by securing key licences, clubs aiming to source new products for the stores or retailers exploring licensed ranges to stock.


Exhibitors form a mix of well-established companies with several new ones, using the Show as the platform to launch themselves and their products into the industry. This is the perfect opportunity to catch up with existing contacts, while making many new ones, too.


Five reasons why you should attend SMLS:


1-     Meet with existing industry colleagues, and make connections with new ones.

2-     Discover the latest trends in sport merchandise.

3-     Explore goods and services applicable to your sports retail business.

4-     Discuss buying licensed products with licensees holding some of the most lucrative licences in sport.

5-     Enjoy the surroundings of the Stamford Bridge, the iconic home of Chelsea FC.


Register for your free visitor pass now »