Gaming, VR and digital coaching amongst the companies leading ‘Innovation from Inception’.
Today the STA Startups, part of the Sports Technology Awards Group, in conjunction with Presenting Partner, Sportradar, revealed its 2019 winners. In keeping with the nature of the sector, the emerging star line-up was revealed by video stream across a series of global channels.
Facing fierce international competition, as well as the scrutiny of a 20-strong panel of industry-leading judges, including Gfinity’s Amanda Lawson, UEFA’s Daniel Marion, the LMA’s Richard Bevan and the FEI’s Stéphane Schwander, the eventual winners were:
Deal of the Year – Vald Performance’s Acquisition of ForceDecks
Best Seed Funded Business – Guided Knowledge: the Next Generation of Wearables
Best Crowdfunded Business – Incentive Games
Series A Funded Businesses – Adrenaline Hunter
Series B Funded Businesses – LiveLike
Best New Concept – Danu Analytics: a Smart Injury and Performance Analysis System
Rebecca Hopkins, CEO of the Sports Technology Awards Group, said: “The Startups serve a highly exciting and dynamic part of the sports technology sector; our aim is to create valuable, third-party endorsement for young companies, which gives winners a tangible commercial edge in a competitive industry.
“The judges observed that this year’s entries were as diverse as they were exciting and global, and we look forward to great things from them all.”
Adam Azor, Sportradar’s Director of Product Marketing, added: “We believe startups and their evolution are the future of our industry, so we are committed to staying closely aligned to them.”