Stoke City Posts Profit In Latest Accounts

Stoke City Football Club has published its accounts for the year ending 31 May 2025, which show a profit before tax of £60.8m.

The results are a significant change from the £25.7m loss recorded in 23/24 and is primarily due to a waiver of £90.5m in intercompany loans as part of the demerger from bet365 during the summer of 2024, leaving the club debt free as ownership passed to John Coates.  

The demerger also saw the ownership of the bet365 Stadium and the Clayton Wood training facility being transferred from bet365 to the club.

Revenue increased to £35.4m, up from £32.2m in 2024, driven by increased central distributions stemming from the EFL’s new domestic broadcast deal, as well as a £1m improvement in commercial income.

The underlying operating loss of £30.9m, compared to £26.3m in 2024, was influenced by a reduction in profit from player sales, which stood at £0.2m compared to £4.4m in the previous year as the club retained key players and invested a further £13m into the playing squad.

They have also continued to invest in its long-term future both on and off the pitch with £13m invested in infrastructure at the bet365 Stadium and Clayton Wood.

A major part of this was the development of a new, state-of-the-art first-team training facility which opened on 16 February 2026.

The financial year also saw the club make further investment in women and girls’ football programmes, establishing an Elite Girls’ Academy, strengthening the pathway for local girls from grassroots to the elite levels of the game.

The directors have confirmed that the club has operated, and will continue to operate, in full compliance with Profitability and Sustainability regulations whilst engaging constructively with both the EFL and the Independent Football Regulator towards rules which allow for a greater level of sustainable owner investment for the benefit of the club and local area.