Sunderland Launch New Urban Zoo Developed Website

Sunderland AFC has launched a new multi-year partnership with Urban Zoo.

Developed in collaboration with the club’s new Digital Services Partner, Urban Zoo, the Championship club has launched a new website and a new mobile application is currently in development.

Aimed at creating a first-class user experience for supporters globally, the new website provides fans with greater access to all the latest SAFC news and content.

Users can also seamlessly explore information from the Academy of Light to the Stadium of Light, with a new customer support platform, Ask SAFC, also now available.

Forming part of a significant investment in the club’s digital platforms and post-launch, Sunderland will continue to engage with supporters to obtain regular feedback.

This will ensure the continued development of the platforms and result in regular enhancements to the user experience.

Urban Zoo’s Chief Customer Officer, Stuart Vose, said: “We are delighted to be partnering with a giant of the English game in Sunderland AFC and helping to bring their ambitious digital plans to life.

“Their new website, based on our latest Gamechanger platform, is a fitting home for such a huge club.

“It has been a joy to work with SAFC’s dedicated team throughout the development phase and we look forward to continuing to collaborate with them closely over the coming years.”