The Link Between Top Flight Football Clubs and Betting Companies
Gambling acts are dated back to a time before writing, the old stone age. Over the years, the practice has evolved and shown great promise for the future. Whether it is through NetBet sport or football wagers, the betting practice seems to be taking a firm hold in various sectors. The gambling sector has achieved success with its roots deeply entrenched in the most prominent game in the world, football. It has attained such a level of impact through advertising as well as sponsorship. This article will explore the connection between betting and football.
Football Sponsorship from Betting Firms
Gambling sponsors are on the shirts of 50% of the 20 clubs in the Premier League, with the number increasing to 17 out of the 24 clubs in the Championship sponsored by Sky Bet. Most of the existing shirt sponsorship partners for the clubs in the Premier League have deals that will last for two or more years. Aside from sponsoring the shirts, firms often fund entire stadiums and stands. For instance, the Coates family owns Stoke City, Bet365, and also Bet365 field.
Together with pitchside billboards, it implies logos of gambling sponsors are evident in all broadcaste football games regardless of whether there are adverts. There was research carried out on three episodes of a premier football highlight program on BBC, Match of the Day. The researchers from Goldsmiths, University of London, realized that logos of gambling sponsors, as well as their branding, got screen time between 71% and 89% of the total running time for the show.
Also, the betting companies help keep the clubs financially stable since the millions earned by Premier League clubs per season goes into making their position in the division or competing at higher ranks. All in all, it is a good time for football clubs that rank reasonably high and are in search of sponsorship.
Technology Influence on Football Betting
A significant factor that has impacted the way people bet is the advancement of different technologies. Thanks to the improvement in technology over the past couple of decades, In-Play betting has become a reality. The high-speed connectivity in homes throughout the United Kingdom has made it possible for people to bet right from their houses without the need to visit a betting shop.
Bookmaker shops are no longer what they used to be in the past. Mobile phone applications from large firms are now replacing the dark venues for book markers. It has been a revolutionary time for the industry due to the exposure brought on by mobile phones and apps. There are now options to Cash Out, which means you can save a bet as soon as it seems to be on the losing edge. Bookies have devised such ways that appeal more to the sports bettors.
With virtual reality becoming the next big thing, bookmakers will probably find a way of leveraging it. The largest betting websites currently stream live a significant amount of football. Though it is not the Premier League, gamblers from the UK can bet on faraway fields. Today, they can place a wager on Chinese or Argentinian league online matches, which was an impossible achievement in the past. It is propelled majorly by the capability to view such games without pay through bookies.
The Relationship Forecast Between Football and Gambling
People can place a wager on virtual sports, and football is among those provided by particular firms. With the growth of virtual sports there will be an increased number of opportunities. You could be in a betting shop, making a bet with virtual people though in a real-time way, which has caused In-Play betting a hit.
Even on the online website, people will still need to show evidence of their age before placing a bet. It implies that worldwide agglomerates, which currently are the largest football clubs, can have a smooth relationship with a sector that is seeking to better its image.
Popular Football Wagers
A few of the most exciting times in the history of football and betting was in 2005 during the Champions League Final, and Liverpool vs. AC Milan stood at 3-0 at halftime. It was a win for a couple of individuals, including bookmakers who had made bets with odds 100/1 that the Reds would take the trophy, which they did. Also, in 2016, Leicester City scooped the Premier League trophy, which was a first in all the history of the club.
It is a massive possibility that betting will remain an integral part of football in the coming years. The relationship benefits all parties involved, which is the betting firms as well as the football clubs.
