TikTok Becomes Title Sponsor Of Wrexham AFC

TikTok has signed a deal to become Wrexham AFC’s sponsor for the next two seasons.

The TikTok name and logo will be emblazoned across the club’s new shirts, and the team will be launching its official account on TikTok.

The partnership between the club, owners Rob McElhenney and Ryan Reynolds, and the global entertainment platform promises to be one of the most innovative in entertainment and football, breaking new ground in many areas including in the club’s recently-announced television series, Welcome to Wrexham.

Humphrey Ker, Executive Director at Wrexham AFC, said: “We were blown away by the ideas that TikTok had for their partnership with the club.

“The opportunity to access the full breadth of their platform creates a community-building opportunity many will envy.

“Our soon-to-be-launched official TikTok account will feature all those involved at the club, including both Rob and Ryan.

“To have TikTok on the front of our shirts is a great coup and we are sure it will be popular among our fanbase, as well as with those who are active on TikTok.”

TikTok is an official sponsor of UEFA EURO 2020, and has become a vibrant hub of sports content in the last two years with football content kicking off on the platform.

“TikTok is uniquely positioned at the centre of entertainment, technology, and the creator community to help bring Wrexham AFC’s story to life to global audiences,” said Nick Tran, Global Head of Marketing, TikTok.

“With the growth of football clubs, players and trends on TikTok, joining Rob and Ryan in returning Wrexham AFC to the English Football League was a natural choice for us.

“We are proud to play a small part in championing the return of Wrexham AFC to the top-flight of football and sharing the journey with the town of Wrexham, our community, and fans everywhere, in ways only TikTok can.”