Tottenham Hotspur & AIA Sign Extended Partnership Deal
Tottenham Hotspur has announced an extension to its successful association with AIA Group Limited, who will become the club’s Global Training Partner from July 2027 through to June 2032.
AIA remains the Club’s Global Principal Partner and front-of-shirt sponsor until the end of the 2026/2027 season.
From July 2027, AIA will transition to Global Training Partner and its brand will be featured on the training wear for all teams and coaches’ apparel. AIA’s brand will also continue to appear on LED signage at the Tottenham Hotspur Stadium, and its campaigns will include both our men’s and women’s squads.
To date, over 175,000 young people across Asia have participated in the highly popular AIA football clinics run by Spurs coaches. Through this extended partnership, AIA and Spurs will continue their far-reaching public engagement around training, health and wellbeing in Asia.
Stuart A. Spencer, AIA Group Chief Marketing Officer, said: “AIA is delighted to extend our strong partnership with Tottenham Hotspur Football Club through to 2032. The evolution of our partnership reflects our shared belief in the power of sport to inspire healthier living and personal development.
“Asia is the region with the Premier League’s largest fanbase and as we enter the next chapter of our collaboration, we’re excited to build on our achievements and introduce new initiatives that empower people across Asia to live Healthier, Longer, Better Lives.”
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, added: “During our long-term partnership to date, Tottenham Hotspur and AIA have made history together. Both brands have experienced significant growth as we have shared unforgettable moments on and off the pitch, including some of the most important events in our club’s history.
“Importantly, the partnership has been able to make a tangible, positive difference in the lives of thousands of young people across Asia – bringing our unique brand of football coaching to a region that has such a huge passion for the game.
“We are incredibly excited for the next chapter of a special partnership that will see our two globally recognised brands remain synonymous with each other for many years to come.”
Image: THFC
