Tottenham Hotspur Announces Partnership With Betano

Tottenham Hotspur has announced a new three-year partnership with Kaizen Gaming, owner of online sports betting and gaming brand Betano.

As part of the agreement, Betano becomes the Official Partner for the men’s first-team for the 2026/27 football season. Following the 2026/27 season, the partnership will evolve, with Betano transitioning to become Official Betting Partner in Europe & LATAM through to 2029.

Through the partnership, Betano will feature on media backdrops and on the training kit (2026/27 season only) in the lead up to men’s fixtures, as well as having a presence on pitchside LEDs and big screens during matches at Tottenham Hotspur Stadium.

The Club will also work with Betano on providing engagement opportunities and exclusive experiences for our supporters throughout the upcoming season.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: “We’re pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement.

“From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football by striving to help enhance knowledge around responsible gambling.”

Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “Tottenham Hotspur is one of the world’s most recognised football clubs, combining sporting ambition with a global fanbase and one of the Premier League’s most influential digital platforms.

“Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters.

“This partnership marks another important milestone in Betano’s long-term investment in European football and the Premier League.”

Image: Tottenham Hotspur