Tottenham Hotspur Partners With Korea Tourism Organisation
Tottenham Hotspur and the Korea Tourism Organisation have announced a partnership that will see both parties work together in the lead up to and during the club’s pre-season tour to Korea this July.
The Korea Tourism Organisation (KTO) is the National Tourism Organisation of the Republic of Korea dedicated to promoting travel to the country – which is now open to fully vaccinated visitors.
Through the new partnership, Korea Tourism Organisation messaging will run on digital advertising boards during games at Tottenham Hotspur Stadium. The partnership will also see both parties collaborate on content and promotion of Korean tourism for our visit in July, 2022.
Todd Kline, Chief Commercial Officer at Tottenham Hotspur, said: “We are hugely excited to be heading to Korea this summer for our first international tour in three years.
“We are well aware of the passionate following we have there and are delighted to be working with the Korean Tourism Organisation to drive further interest in our visit, while building even greater affinity between the homeland of Heung-Min Son and our global fanbase.”
Mr Sang Min Lee, Director, Korea Tourism Organisation (London Office) added: “At the centre of our 2021 tourism campaign ‘This is My Korea’ was a successful partnership with Heung-Min Son, Honorary Ambassador for Korea Tourism, whose participation generated a burst of excitement in anticipation of travel becoming a reality again.
“Now that Korea has reopened to international visitors, we hope that this partnership with Tottenham Hotspur and their long-awaited tour to Korea will create valuable opportunities for fans of the team to explore Sonny’s unique and beautiful home country for themselves – and discover their Korea.”
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