Tottenham Hotspur Unveils Remastered Brand Identity
Tottenham Hotspur has unveiled a remastered brand identity which is to be rolled out across all the club’s physical and digital touchpoints.
It will be seen throughout the stadium and along Tottenham High Road at the club’s upcoming home matches, starting with AS Roma on Thursday 28th November.
The culmination of a 9-month journey with sports branding specialists Studio Nomad, Spurs gathered input from over 300 current and former players, coaches, key staff and fan groups to fully understand what Tottenham Hotspur means to them.
Tottenham Hotspur took an unprecedented step in 2006 to modernise its identity by simplifying the badge around its world-famous cockerel, that has since stood alone in minimalistic fashion which other clubs are now doing.
The reintroduced the THFC monogram – a fan favourite from the 1950s that went on to feature heavily on the club’s badge for many year has been modernised and remastered.
The refreshed assets enable a more playful, daring approach for the club’s brand across the multitude of platforms on which it now features, with a particular focus on clarity in digital environments.
Donna-Maria-Cullen, Executive Director, Tottenham Hotspur, said: “This is a club that drives, that forges, that innovates, that is relentless both on and off the pitch. This phenomenal exercise has been about bringing it all together, defining it, taking it to the next level.
“The reimagined brand embraces all the excitement, all the innovation and shows that we’re going to be brave, we’re going to be exciting and we’re going to have some fun – this is where we should be with our brand right now.
“We have taken aspects from our history, our emblems, our imagery and we’ve taken them forward – we’ve now got something that we have built from listening to everyone at the club, on and off the pitch, and the consistent message coming through. This is something that everyone can unite behind.”
Terry Stephens, Co-Founder, Studio Nomad, said: “Spurs has set a benchmark for how modern football clubs are run, which in turn places new demands on its brand.”
Images: Tottenham Hotspur
