Twenty3 Forms Content Partnership With LiveScore
Twenty3 have announced a major new content partnership with world-leading sports media organisation, LiveScore.
The agreement will see Twenty3, the sports technology company, collaborate with LiveScore on overall media and content strategy, while also leading on content production and licencing their proprietary data product, the Twenty3 Toolbox, to enrich and optimise LiveScore content across all digital properties.
LiveScore, the Official Global Scoring Partner of LaLiga Santander, began life as a provider of real-time sports updates and statistics, but, while remaining true to their roots, have since expanded into a global sports media business, delivering premium content and engaging products that enhance the experience of fans across a number of major sports and 200 territories.
Twenty3 have been working closely with LiveScore over the past six months to formulate a media and content strategy to maximise the potential of their considerable assets and engage their users more than ever before.
As part of the agreement, Twenty3 will produce a range of videos and bespoke articles each week, all of which will live in the brand new Watch and recently revamped News sections of the LiveScore App.
The content will consist of highlights, exclusive shows, in-depth analysis, news, data insight, interviews and more, making LiveScore the go-to destination for sports fans across the globe.
The Twenty3 Toolbox will play an integral part in some of the video-on-demand featured analysis shows, and will also be utilised by LiveScore’s editorial team across their website, app and social media channels to deliver insightful, engaging and premium content to their audience in an efficient manner.
Vivion Cox, Twenty3 Founder, said: “At Twenty3 we are delighted and beyond excited to be part of the LiveScore journey.
“We firmly believe LiveScore are on a pathway to changing the way we consume sports content, and by bringing Twenty3’s tech, insight and storytelling capabilities to the mix we really think it can be a winning combination.”
Rob Brown, Head of Media for LiveScore Group, added: “We are really pleased to be working closely with Twenty3 as we significantly ramp up the content offering across all LiveScore channels.
“Twenty3 offers an industry-leading team with top-class credentials, who are already making a big impact on the quality of our content output. We look forward to an exciting time ahead in partnership together.”