UEFA EURO 2024 Delivers €29.6m Investment In Sustainability
A UEFA EURO 2024 Environmental, Social and Governance report showcases the results of a €29.6m investment in sustainability and data-driven approach.
UEFA EURO 2024 in Germany was a celebration of football’s impact on society, setting new records and sparking change that extends far beyond the pitch.
UEFA set out to redefine sustainable event hosting – a commitment reflected in the publication of the UEFA EURO 2024 Environmental, Social and Governance (ESG) report, launched in Frankfurt on 1st November.
The tournament aimed to leave a lasting legacy that extended far beyond the pitch. A strategic investment of €29.6 million enabled UEFA to implement over 120 sustainability actions, achieving 95% of its pre-tournament targets.
Through targeted, data-driven initiatives, the tournament significantly reduced its environmental impact, aligned with the United Nations’ Sustainable Development Goals, and proved how football can lead by example.
“UEFA EURO 2024 was not just a sports event, it was a global movement,” said UEFA president, Aleksander Čeferin.
“Over 2.67 million fans filled ten stadiums across Germany, while 5.4 billion viewers tuned in worldwide. But our ambition was more than numbers. This tournament’s heartbeat was its drive for sustainability, inclusion, and integrity.
“Guided by three principles – ambition, action, and accountability – EURO 2024 proved how football can lead by example and we have opened a path toward a new, modern way of shaping a sport event.”
Bernd Neuendorf, DFB president, added: “We succeeded in making sustainability a key issue at EURO 2024, and we are proud of that.
“It is an achievement that many actors deserve credit for – the organisers from UEFA and EURO 2024 GmbH, the German government, and the host cities. But above all the fans, who contributed to this success in such large numbers not out of necessity, but out of conviction.
“For the DFB, this success is both a challenge and an obligation. We are going to continue pushing the issue of sustainability. It will naturally be an integral part of our bid to host the 2029 UEFA Women’s European Championship.”
Image: Kampus Production
